This Review Brought To You By . . . Avenue Of The Americas
by Karen Tortora-Lee on January 25, 2011
A commercial, if it’s a good one, will do a few things: 1) Grab your interest 2) Make the product look good – or surround the product with other things that look good 3) Include an addictive catch phase 4) Tell a complete story that wouldn’t exist without the product 5) Finish up in under sixty seconds.
Avenue of the Americas, a play all about how advertising can affect society – specifically one very impressionable young woman – is a lot like a commercial. It’s interesting, looks good, is full of recognizable catch phrases, and finishes up in under sixty minutes. And, like a commercial, the initial message simply acts as window dressing for the real message hidden beneath.
