Are You Bluffing? Shoelery Is Among Us
by Antonio Miniño on December 7, 2009
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Foot protection was one of the first things created by our ancestors, even before the fur wrap skirt (not to be confused with Carolina Herrera‘s wrap blouse or Diane Von Furstenberg‘s signature wrap dress). Shoes have been a part of our lives since the making of the wheel and since then have been adorned to be more than just protective gear. Shoes have become the modern woman’s ID card.
This season the runway was not exempt from highly opulent shoes: studs (the houses of Prada, Zanotti, Givenchy), elastic and leather bands (Narciso Rodriguez, Derek Lam, Jason Wu, Dior) and bejeweled wonders (McQueen, Christopher Kane, Nina Ricci, Blumarine). All fit for a queen, all ranging from $1,000 and up. So if you aren’t a trust fund baby, Ivanka Trump, or embezzling money for shoes, how can you afford all these styles?
Sure we all love Louboutins enough to write a song dedicated to them, like J.Lo did, but that won’t get Christian to custom-design a pair for us. But the ladies from BLUFF NY might … and will.
BLUFF is a newly launched accessory line that has created inter-changeable pieces to spice up any shoe. Utterly affordable, and in tune with today’s trends. They describe their first line as an organic compilation of playfully dark yet feminine looks, and I asked creators Jess, Cara and Anna to elaborate a little bit more about how BLUFF came about.

Jess, Cara and Anna are BLUFFing Manhattan

