Foot protection was one of the first things created by our ancestors, even before the fur wrap skirt (not to be confused with Carolina Herrera‘s wrap blouse or Diane Von Furstenberg‘s signature wrap dress). Shoes have been a part of our lives since the making of the wheel and since then have been adorned to be more than just protective gear. Shoes have become the modern woman’s ID card.
This season the runway was not exempt from highly opulent shoes: studs (the houses of Prada, Zanotti, Givenchy), elastic and leather bands (Narciso Rodriguez, Derek Lam, Jason Wu, Dior) and bejeweled wonders (McQueen, Christopher Kane, Nina Ricci, Blumarine). All fit for a queen, all ranging from $1,000 and up. So if you aren’t a trust fund baby, Ivanka Trump, or embezzling money for shoes, how can you afford all these styles?
BLUFF is a newly launched accessory line that has created inter-changeable pieces to spice up any shoe. Utterly affordable, and in tune with today’s trends. They describe their first line as an organic compilation of playfully dark yet feminine looks, and I asked creators Jess, Cara and Anna to elaborate a little bit more about how BLUFF came about.
AM: How did Bluff get started?
Cara: Anna called me to say we should start a business with myself as designer and Anna on the business end. I didn’t really see it happening until she called me and said, “I’ve got a great idea… shoe accessories.” I said, “come over, we can start selling this weekend.” Of course, it took a little longer than that to get things up and running, and as I realized this was going to be a huge undertaking I called Jess, whom I had gone to Parsons with, and asked her to help.
Anna: The idea really came to me from my closet full of boring shoes (from working on Wall Street) and the desire to jazz them up, without breaking the bank. I went to the garment district and began playing with materials, but realized I’d get nowhere without Cara.
AM: Any celebrity customers that you know of? Has Bluff graced the tabloids yet?
Cara: Not that we know of. We did give a pair to Allessandra Ambrosio and a bunch of top stylists have them.
AM: As a young company, what has been your biggest achievement?
Cara: Walking down the street and seeing someone we don’t know wearing one of our pieces.
Anna: Several magazines and some major television shows have asked for Bluff. We hope to make an appearance on a National show in January so we will keep you posted!
Cara: I see Bluff expanding into a full accessory company. We will probably have some clothing too.
Anna: I’d love to do a line of shoes and boots.
Cara: There have been some inquiries and we are making custom pieces for a few guys in Brooklyn-based bands right now so we are definitely heading in that direction. The simpler the better when it comes to men. Do you want something?
Jess: We are more then happy to make it for you!